Comments on: Who’s Best for Community Management? http://www.stagetwoconsulting.com/wordpress/whos-best-for-community-management-155/ Open Marketing Tue, 02 Mar 2010 14:41:34 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: Michael Manna http://www.stagetwoconsulting.com/wordpress/whos-best-for-community-management-155/comment-page-1/#comment-584 Michael Manna Fri, 17 Oct 2008 09:45:30 +0000 http://www.stagetwoconsulting.com/?p=155#comment-584 Great article, Jeremy. I was, especially, interested in the section about the evangelist...because I am an evangelist for my company. Keep up the great work and, by the way, I love my Slingbox. Great article, Jeremy. I was, especially, interested in the section about the evangelist…because I am an evangelist for my company. Keep up the great work and, by the way, I love my Slingbox.

]]> By: Alison http://www.stagetwoconsulting.com/wordpress/whos-best-for-community-management-155/comment-page-1/#comment-580 Alison Fri, 10 Oct 2008 03:35:29 +0000 http://www.stagetwoconsulting.com/?p=155#comment-580 Great read. Your comment on a 'dedicated community manager' may well be spot on in relation to product-based communities, however as a CM of a huge parenting community (resource/service-based), it is quite easy for me to work independently. Although I do agree you cannot outsource completely. In my case I think there are a lot less voices I need to convey than a product-based company... so I can play judge/jury/executioner. Although it's more like participant/advocate/leader :) For this reason you want to be 100% sure your Community Manager (whatever their title) is the best voice, irrespective of their other role. As for deliverables, we are in the process of coming up with realistic KPIs as we speak - this is a tough one! Great read. Your comment on a ‘dedicated community manager’ may well be spot on in relation to product-based communities, however as a CM of a huge parenting community (resource/service-based), it is quite easy for me to work independently. Although I do agree you cannot outsource completely.

In my case I think there are a lot less voices I need to convey than a product-based company… so I can play judge/jury/executioner. Although it’s more like participant/advocate/leader :) For this reason you want to be 100% sure your Community Manager (whatever their title) is the best voice, irrespective of their other role.

As for deliverables, we are in the process of coming up with realistic KPIs as we speak – this is a tough one!

]]> By: Community Strategy links | Connie Bensen http://www.stagetwoconsulting.com/wordpress/whos-best-for-community-management-155/comment-page-1/#comment-572 Community Strategy links | Connie Bensen Sat, 04 Oct 2008 16:23:26 +0000 http://www.stagetwoconsulting.com/?p=155#comment-572 [...] should the Community Manager Role be in an organization by [...] [...] should the Community Manager Role be in an organization by [...]

]]> By: Mark Evans http://www.stagetwoconsulting.com/wordpress/whos-best-for-community-management-155/comment-page-1/#comment-569 Mark Evans Thu, 02 Oct 2008 20:38:17 +0000 http://www.stagetwoconsulting.com/?p=155#comment-569 Jeremy, A lot of food for thought, particularly given I'm the director of community here at PlanetEye. :) I see my role as multi-faceted: marketing, business development, PR, media relations, customer service, evangelist, etc. The variety makes for an interesting gig, which is why I really like what I'm doing. Mark Jeremy,

A lot of food for thought, particularly given I’m the director of community here at PlanetEye. :) I see my role as multi-faceted: marketing, business development, PR, media relations, customer service, evangelist, etc. The variety makes for an interesting gig, which is why I really like what I’m doing.

Mark

]]> By: Steven Jones http://www.stagetwoconsulting.com/wordpress/whos-best-for-community-management-155/comment-page-1/#comment-551 Steven Jones Thu, 25 Sep 2008 13:10:05 +0000 http://www.stagetwoconsulting.com/?p=155#comment-551 Jeremy, great piece. I am part of the online community ecosystem and having watched some of our own communities grow and some flail, there is one key ingredient that makes a difference - sponsorship or perhaps more appropriate, stewardship. These unique web properties cannot be kicked off and then set adrift, they will not grow on their own. It takes dedicated resources to reach your audience. And I would agree that purely outsourcing a community, even to "experts", is foolhardy (how often do you get to use that word?). Third-party community managers or administrators can stoke fires but it takes a much stronger connection to the source for visitors to feel engaged. We have had mild success in working with various company resources like those you mention above but until the online community is seen as a critical component of the customer engagement model, it will struggle to gain sufficient attention in the business. Jeremy, great piece. I am part of the online community ecosystem and having watched some of our own communities grow and some flail, there is one key ingredient that makes a difference – sponsorship or perhaps more appropriate, stewardship. These unique web properties cannot be kicked off and then set adrift, they will not grow on their own. It takes dedicated resources to reach your audience. And I would agree that purely outsourcing a community, even to “experts”, is foolhardy (how often do you get to use that word?).

Third-party community managers or administrators can stoke fires but it takes a much stronger connection to the source for visitors to feel engaged. We have had mild success in working with various company resources like those you mention above but until the online community is seen as a critical component of the customer engagement model, it will struggle to gain sufficient attention in the business.

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