Stage Two's blog

We’ve talked about it for a while, but here’s the first official Webinar with yours truly at the helm, along with my colleague Ari Newman of Filtrbox.

When everyone’s a twitter about social media, how do companies adjust to the changing role of marketing in an era of social media vs. traditional marketing,  interactive vs. traditional media,  and real time consumer feedback?  Does your company need to have a presence on Facebook? Should you be hiring someone to Twitter instead of using direct mail – or should you use both?  Although some companies have embraced social media marketing very successfully many are still wondering where to even start, and how to integrate into existing programs.

Join us  on September 18th at 1 PM ET/ 10 AM PT for a complimentary webinar— as they discuss how social media marketing and traditional marketing integrate, how your company can leverage social media, along with best practices, how to listen, monitor, engage and interact, with highlights of specific case studies.
During our 60 minute seminar you will learn how to build a basic framework for social media activities within your organization, as well as:

·         The evolution of marketing
·         Traditional marketing vs. Social media marketing
·         Looking ahead – blending social and traditional marketing
·         How do we get there?
·         Listening, monitoring, engaging
·         Everyone doesn’t need a Facebook page
·         Opt in via Twitter: is Twitter the new Direct Mail?
·         Micro Blogs
·         Best practices
·         The case studies
·         Q&A

Please register here.

This entry was posted on Wednesday, September 16th, 2009 at 5:14 pm and is filed under Events, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.