http://www.stagetwoconsulting.com/wordpress/the-embargo-conundrum-194/ Open Marketing Tue, 02 Mar 2010 14:41:34 -0700 http://wordpress.org/?v=2.9.1 hourly 1 http://www.stagetwoconsulting.com/wordpress/the-embargo-conundrum-194/comment-page-1/#comment-484 WinExtra - Self Imposed Embargoes The Next Blogger Trick? Mon, 25 Aug 2008 21:18:54 +0000 http://www.stagetwoconsulting.com/wordpress/?p=194#comment-484 [...] much free publicity and marketing juice as possible for their client. If a company has developed a personal relationship with a journalist or blogger, then I could see doing someone a favour by respecting an embargo. But [...] [...] much free publicity and marketing juice as possible for their client. If a company has developed a personal relationship with a journalist or blogger, then I could see doing someone a favour by respecting an embargo. But [...]

]]> http://www.stagetwoconsulting.com/wordpress/the-embargo-conundrum-194/comment-page-1/#comment-472 Embargoes: Thanks but no thanks » mathewingram.com/work | Thu, 21 Aug 2008 21:44:53 +0000 http://www.stagetwoconsulting.com/wordpress/?p=194#comment-472 [...] much free publicity and marketing juice as possible for their client. If a company has developed a personal relationship with a journalist or blogger, then I could see doing someone a favour by respecting an embargo. But [...] [...] much free publicity and marketing juice as possible for their client. If a company has developed a personal relationship with a journalist or blogger, then I could see doing someone a favour by respecting an embargo. But [...]

]]> http://www.stagetwoconsulting.com/wordpress/the-embargo-conundrum-194/comment-page-1/#comment-471 Svetlana Gladkova Thu, 21 Aug 2008 12:05:03 +0000 http://www.stagetwoconsulting.com/wordpress/?p=194#comment-471 Very reasonable post, especially the part about asking if an embargo will be accepted initially. I have seen this done by a lot of PR firms myself as a blogger but unfortunately startups that choose the do-it-yourself approach often send unwanted embargoed information without asking - simply because they have no idea that when they ask for coverage on the launch date they have no idea bloggers would want to do it earlier. Very reasonable post, especially the part about asking if an embargo will be accepted initially. I have seen this done by a lot of PR firms myself as a blogger but unfortunately startups that choose the do-it-yourself approach often send unwanted embargoed information without asking – simply because they have no idea that when they ask for coverage on the launch date they have no idea bloggers would want to do it earlier.

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