Comments on: How to Pick a PR Firm

By: public relations branding

public relations branding — Wed, 01 Jul 2009 17:10:42 +0000

What about as far as availability i.e. googling a keyword and finding them.

By: Matt Churchill

Matt Churchill — Tue, 07 Apr 2009 06:41:15 +0000

@pat In the UK you’re looking from about £2.5k per month upwards

By: pat

pat — Fri, 06 Feb 2009 00:04:59 +0000

what’s the ballpark costs associated with hiring a PR firm?

By: Dr Wright

Dr Wright — Tue, 23 Dec 2008 13:17:43 +0000

I would also ask how long each member of the team has been there. A lot of firms are dumping people who have been around for a while for young newbies who can be paid for less. These newbies do not have the experience or the connections to get the job done.

Dr. Wright
The Wright Place TV Show
http://www.wrightplacetv.com
http://www.twitter.com/drwright1

By: matt

matt — Mon, 22 Dec 2008 02:40:41 +0000

I was going through the list mentally ticking off what my agency does – and they scored good on each point! go us!

I think the list provides a great starting point for agencies to judge how 21st century they actually are.

By: Betsy Cooper

Betsy Cooper — Fri, 19 Dec 2008 01:08:43 +0000

This is a well thought out and informative piece. There are far too many agencies who claim to have “relationships” and barely know that a media outlet exists!

By: Mukund Mohan

Mukund Mohan — Thu, 18 Dec 2008 20:08:48 +0000

Well thought out. Very instructive. Good piece. Kudos.

By: abby carr

abby carr — Thu, 18 Dec 2008 19:53:06 +0000

It took a huge effort to move from old PR to new PR — but at the end of the day the approach is the same: respect the people you are pitching, know who they are and understand if they would care about your client, and if so, why. In B2B PR, there’s never been a need for “blanket” pitching, which is possibly why firms that are focused on B2B communications and thought leadership have this in their DNA.