Stage Two's blog

So today’s the day we open up Vanno to the world- and not a moment too soon.  With prolific layoffs and unemployment, there couldn’t be a better time for a site where people can express their dissatisfaction and businesses can defend themselves.

Vanno’s network provides a place where all stakeholders – employees, investors, businessmen, reporters, advocates, citizens- can make their voices heard.  Submit articles from your favorite sustainability blog or write your own anecdotes about the charitable contributions you witnessed from a local business.  Or, use Vanno’s reputation index as a research tool to buy a car from a company that shares your values.

For social media that means something (not to say we don’t flip for a great tweet), we’re glad to see that Vanno is using technology to influence cultural change.  As Nick DiGiacomo- Vanno’s co-founder- once told us, “For better or worse, we live in a corporate world.  We decided to create a place for civil dialogue between all the stake-holders.”  Congratulations Vanno!  We’re excited to see where the world goes with this.

This entry was posted on Thursday, November 13th, 2008 at 11:55 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.