Client News: Sellit and CafePress Are In Business
January 27th, 2009 by DavidThis morning at 7AM PST a press release went out on the wire through PR Web. We issued the release on the behalf of our client, Sellit.com. The focus of the release was the announcement of their partnership with CafePress, a user-generated commerce site based here in San Mateo, CA.
Sellit has developed a distribution platform for ecommerce marketplaces. In English, that means ecommerce websites like CafePress can partner with Sellit to let their merchants distribute their stores all over the web using flash widgets. Merchants place their widget (called a ShopBOT) on social networks like MySpace or Facebook, on blogs, and on other sites across the web that accept html code. Sellit users an also opt-in to the Sellit Ad Network; for as little as $10 / month their ShopBOT will appear as an interactive advertisement on thousands of sites across the web.
What got us excited about the product and excited to work with the Sellit team is the idea of shaking up the traditional ecommerce model. For many years ecommerce has been about destination websites. If I wanted to buy a book then I went to Amazon to look for one. Sellit is changing the destination model into a distributed model, where stores and shopping experiences can really take place anywhere on the web. This is cool stuff.
A number of of media outlets have covered the story. Below is a running list – we will update throughout the day:
