Stage Two's blog

Another new Stage Two client has taken the wrapper off their product. Involver has announced the pilot program for their Video Marketing Platform with campaigns for Serena Software and Kiva.org. Involver’s platform is an end-to-end solution for marketers who want to manage video campaigns on Facebook and other social networks. Involver lets you build, publish, manage, change, update, and track video campaigns with a turnkey offering specifically designed to increase engagement, promote sharing, and speed viral distribution.

Involver’s unique vision is to provide more than just “video with a buy button”, creating a tool for marketers that does more than deliver millions of impressions with no way to capture the audience. The platform uses a rich set of video plug-ins to allow the campaign owner to capture email, offer quizes or surveys, even take orders or donations – all within the framework of the video, never forcing the viewer to browse to a new Web page.

Serena Software has garnered a lot of attention with their “Just Bleep It” video campaign, which saw nearly 1.2M views on YouTube. They moved to Involver to publish the second phase of the campaign on Facebook, using the Involver platform to provide a rich social experience and the means to convert viewers into leads. Kiva.org launched their campaign to tap into Facebook, and other social networks to attract a new audience to their person-to-person micro-lending website.

The launch of Involver’s pilot program is already receiving a good deal of attention, with articles from Kristen Nicole at Mashable, Eric Eldon at VentureBeat and Michelle Lentz at Bub.blicio.us (we’ll update this list throughout the day) – already pushing the news to Techmeme.

New Involver Articles:
Crowdsourcing.com
Ad Lab
ReadWriteWeb

Involver is off and running!

This entry was posted on Tuesday, July 8th, 2008 at 9:02 am and is filed under Clients, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.