Client News: BOKU announcing 12 major partnerships at once
November 19th, 2009 by David
BOKU has a big announcement today, which includes 12 major partnerships with some of the biggest names in free-to-play and social / casual gaming. BOKU offers a direct mobile payments system for virtual goods. Want some digital alfalfa for your virtual horses in Barn Buddy on Facebook? BOKU lets you pay for it with your mobile phone.
The new partnerships account for more than 200 million (yup, million) new customers with access to BOKU to pay by mobile for their virtual goods. BOKU is a global outfit with offices in the US, South America, the UK and Singapore. Their release went out on the wire at 9AM PST today – the full list of new partnerships are available there.
BOKU also announced the 3rd generation of their user experience today, which includes some great features to simplify and streamline customer checkout – the ability to instantly differentiate between a landline and mobile number is one example. Innovations like this make life simpler for the end consumer, and nncrease conversion for their customers, and making life better and more profitable is what being in business is all about – well done BOKU!
Several outlets picked up the news this morning, the list of publications covering the news is below. We’ll update the list as we see articles appear.
