Stage Two's blog

Exciting news for 12seconds today, they’re announcing their new public alpha. 12seconds is a video status platform for sharing moments from your life. Use a webcam or video-capable cell phone to record and share videos up to twelve seconds long. If you want an invitation to join the alpha, inquire here.

This was an instance where we felt a press release was unnecessary. As many people have discussed, the traditional press release is not the only way to communicate company news. I certainly agree with Brian Solis that “the press release is far from dead,” there are many uses for a well written and carefully thought-out press release. We use them often here at Stage Two Consulting. But some times (and some people) call for non-traditional means of communicating the news. Robert Scoble likes getting pitched on Facebook for instance. For 12seconds, we felt that a company blog post was an ideal medium for a company launch that fit well with the style and flavor of the company (which is totally bootstrapped).

There are several reasons behind this announcement:

1. The team wanted to formally announce themselves to the world
2. A number of new features were added to the site and service
3. They want to increase the size of the user community and test the scalability of their servers and infrastructure
4. They want to increase their visibility and work on fund raising
5. Using 12seconds is fun, and they want more people to experience the joy

It’s only 8:16 on the West Coast, but coverage has started:

• TechCrunch
• Webware
  
• CenterNetworks
• VentureBeat
• Mashable
• bub.blicio.us
• ReadWriteWeb
• LA Times

Lastly, how could we pitch the company if we weren’t users ourselves? Check out the Stage Two team on 12seconds:

• Adam
• Andrew
• David (who blogged about it on 1to10 and LIVEdigitally too)
  
• Ishmael
• Jeremy
• Jim
• Shaan

This entry was posted on Thursday, July 24th, 2008 at 8:26 am and is filed under Bloggers, Blogging, Business, Clients, Events, Marketing, Outreach, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.