Stage Two's blog

Our dear friends at 12seconds have decided that being Capitalists is not a necessary evil, and that making money is a good thing after all.  Hooray for making money.  But they haven’t sold out – oh no, far from it.  They’ve decided to bring in sponsors to pay for twelve second, tweetable commercials, newly dubbed: 12omercials.  These sponsored challenges will provide a huge level of engagement for big box brands with 12seconds users, and give them strong reach into Twitter’s user base as well (most 12ers link their 12seconds account to their Twitter accounts.)  LG is the first paying sponsor, and Xobni will be the second.   This is a big step forward for a small startup with no venture capital and (up till now) no business model.  We sincerely wish them great success – we agree that it could be a really positive win for everyone involved, including the users, the brands and 12seconds itself.

You can read all about the details on the 12seconds blog.   As usual we chose not to issue a press release, and instead announce the news via the blog.  While there is great value in press releases and we issue them on behalf of our clients on a weekly basis, there are certainly times when a well crafted, properly promoted blog post can provide ample attention. This is one of those times.

Happily, you can also read about it in the press. A number of great publications decided to cover the news, a running list is down below.  We will update the press coverage throughout the day.

• VentureBeat
• paidContent.org
• Mashable
• Inculink
• NewTeeVee
• Social Times
• CNET News
• PC Magazine
• ReadWriteWeb
• Media Post
• Forbes

This entry was posted on Thursday, April 9th, 2009 at 2:25 pm and is filed under Clients, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.