Client News: 12mail is sending video messages all over the world
September 22nd, 2009 by David
Today 12seconds.tv launched an exciting new iPhone app, the 12mail Video Messenger. This app lets you send short video messages to friends from your iPhone, and it uses push notifications to alert friends that they’ve received a new video. There’s a couple things about this app that we think makes it special:
- 12mail video messaging is a new type of communication – basically you can send short video messages back and forth to your friends. It’s sort of in-between voicemail, email, Twitter, Youtube, MMS and Facebook, amalgamating a bunch of different types of communication into a new medium
- It runs on the iPhone, a device which has become a class unto itself in terms of mobile computing
- 12mail leverages your personal networks on Facebook and Twitter for your contact list – you can send private video messages to Twitter contacts (they show up as DM’s) and public video messages to specific friends (which show up as wall posts)
This app launch was what inspired last months post about promoting iPhone app launches, and the idea of using a “floating embargo.” At 4AM this morning I received word that the app was live in the app store, and sent a message to all the press and bloggers who were interested in the news to give them the “all clear.” Not my optimal sleep schedule, but if the press are willing to work with us then we need to be willing to update them accurately and tell them in real time when the embargo lifts.
In the course of outreach, nearly everyone I spoke with was very understanding about the floating deadline, and very willing to work with us. Maybe the frustrating and arbitrary policies Apple has instituted have an unexpected bonding effect, bringing people together in the face of this particular adversity.
In any case, coverage has been relatively strong this morning. The normal fixed embargo generally results in a big rush of coverage all coming at once. I think today will be different, and we will see coverage occur on a more random schedule, as people are able to fit it into their day. We will update the list as we see things come in.
October 13th, 2009 at 11:44 am
I would have loved to have this in college! Not that we did not have enough outlets to communicate but this would have been a great addition to all the texting, emailing, facebooking, and actually CALLING my friends and family living 3,000 miles away. Its those little things you want to share with the people close to you that don’t merit a phone call or a handwritten letter that really keep relationship vibrant and current. This is a great development and the iphone is a perfect format for 12seconds.tv.