Comments on: A Vision of an Embargo-Free World http://www.stagetwoconsulting.com/wordpress/a-vision-of-an-embargo-free-world-596/ Open Marketing Tue, 02 Mar 2010 14:41:34 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: DaveZatz http://www.stagetwoconsulting.com/wordpress/a-vision-of-an-embargo-free-world-596/comment-page-1/#comment-1069 DaveZatz Sat, 26 Sep 2009 12:21:57 +0000 http://www.stagetwoconsulting.com/wordpress/?p=596#comment-1069 It's much ado about nothing. The current 'system' works well enough - broken embargos are going to happen, some outlets won't be briefed in a timely manner, and egos will be bruised. And then we'll all get over it. Related, I would say there are very few 'exclusives' that pay off. I still don't get how folks think WSJ has this big influence on consumer electronics, as the young folks buying gadgets don't subscribe to that site/paper. As one of the 'little guys', I've actually made the decision recently to interact less with PR people - many are pushy/demanding and I see too many bloggers on the take. I'd rather work in a vacuum knowing my readers will trust they get an unfiltered opinion. Of course, because blogging is a hobby I can afford to do that. People living off ad revenue need to break the news first and may want to keep gear. It’s much ado about nothing. The current ’system’ works well enough – broken embargos are going to happen, some outlets won’t be briefed in a timely manner, and egos will be bruised. And then we’ll all get over it. Related, I would say there are very few ‘exclusives’ that pay off. I still don’t get how folks think WSJ has this big influence on consumer electronics, as the young folks buying gadgets don’t subscribe to that site/paper.

As one of the ‘little guys’, I’ve actually made the decision recently to interact less with PR people – many are pushy/demanding and I see too many bloggers on the take. I’d rather work in a vacuum knowing my readers will trust they get an unfiltered opinion. Of course, because blogging is a hobby I can afford to do that. People living off ad revenue need to break the news first and may want to keep gear.

]]> By: peHUB » peHUB First Read http://www.stagetwoconsulting.com/wordpress/a-vision-of-an-embargo-free-world-596/comment-page-1/#comment-1058 peHUB » peHUB First Read Fri, 25 Sep 2009 11:33:30 +0000 http://www.stagetwoconsulting.com/wordpress/?p=596#comment-1058 [...] PR pro Jeremy Toeman: “It’s not specifically the embargo process that needs work, it’s a broader approach to [...] [...] PR pro Jeremy Toeman: “It’s not specifically the embargo process that needs work, it’s a broader approach to [...]

]]> By: tyler willis http://www.stagetwoconsulting.com/wordpress/a-vision-of-an-embargo-free-world-596/comment-page-1/#comment-1054 tyler willis Thu, 24 Sep 2009 21:06:28 +0000 http://www.stagetwoconsulting.com/wordpress/?p=596#comment-1054 Good post Jeremy, you've laid out the reasons embargs are worth it, but I think there's a way to improve the efficacy of the embarg process. Journas are reacting negatively to the flood of information they receive. If it's coming from a trusted source, it's often meritous, if it isn't then it's usually not. What could improve the process is a filter that sorts incoming requests (perhaps through a webform) based on quality of previous submissions. Highest quality submissions are emailed directly to the journa, medium quality submitters and no history submitters are batched into one daily email that lists the relevant information (submitter, company, pitch, link to more info, contact) in order of the submitter's track record. Submitter's track record could be calculated based on just the journalist's past responses, or the journa could choose to trust the wisdom of the crowds and accept the rating history of past journas. Seems like a quick app to build and something that would greatly improve the cold-email/call attention seeking process. Good post Jeremy, you’ve laid out the reasons embargs are worth it, but I think there’s a way to improve the efficacy of the embarg process.

Journas are reacting negatively to the flood of information they receive. If it’s coming from a trusted source, it’s often meritous, if it isn’t then it’s usually not.

What could improve the process is a filter that sorts incoming requests (perhaps through a webform) based on quality of previous submissions. Highest quality submissions are emailed directly to the journa, medium quality submitters and no history submitters are batched into one daily email that lists the relevant information (submitter, company, pitch, link to more info, contact) in order of the submitter’s track record.

Submitter’s track record could be calculated based on just the journalist’s past responses, or the journa could choose to trust the wisdom of the crowds and accept the rating history of past journas.

Seems like a quick app to build and something that would greatly improve the cold-email/call attention seeking process.

]]> By: Ross Rubin http://www.stagetwoconsulting.com/wordpress/a-vision-of-an-embargo-free-world-596/comment-page-1/#comment-1053 Ross Rubin Thu, 24 Sep 2009 19:26:51 +0000 http://www.stagetwoconsulting.com/wordpress/?p=596#comment-1053 Oh no! Did you say Twitter is down? OH NO! Oh no! Did you say Twitter is down? OH NO!

]]>