Stage Two Consulting

Marshall Kirkpatrick wrote a semi-controversial blog post today on the “wrong ways” to pitch news (to ReadWriteWeb specifically, but it probably applies to many other publications as well. BlogHerald chimes in here too.) and Mashable has a similar post. One of Marshall’s key insights was regarding how Voce Communications shares their updates with an OPML file. We thought it was a good idea, huddled up, did a little Yahoo! Pipes magic, and here we are: presenting Stage Two Consulting’s client news.

Here’s how we approached it, on a client-by-client basis, in no particular order (note that this only includes currently active clients and only those for whom we are doing outreach):

Bug Labs - the company has both a blog and a twitter feed. All blog posts end up in the twitter feed, and other miscellaneous news does as well. We chose to include the twitter feed only (although also considered doing both, and filtering out the duplicates).

DeviceVM - has a blog and issues press releases through PRWeb. We’ve included the blog feed, and also created a filter from PRWeb’s feed to find DeviceVM content.

TuneUp Media and Spleak - have no blog at present, so all news will come via PRWeb filters.

In addition to the PRWeb filters, we created Google News filters for each client. For each given filter, we added a prefix with the company name OR “Press Release”/”News item”, here’s a sample output:

Also, we’re including the Stage Two blog, but leaving out our personal blogs and Twitter feeds for now.

The process was fairly simple to accomplish using Yahoo! Pipes. We’ve never used it before, yet from start to finish took less than 45 minutes. It was pretty darn easy, well done Yahoo!

This entry was posted on Friday, April 18th, 2008 at 12:41 pm and is filed under Clients, Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.