Comments for Stage Two Consulting http://www.stagetwoconsulting.com Open Marketing Wed, 23 Jul 2008 18:19:18 +0000 http://wordpress.org/?v=2.5.1 Comment on Client News: Involver Launches Video Campaign Platform by jimschaff http://www.stagetwoconsulting.com/client-news-involver-launches-video-campaign-platform-139/#comment-417 jimschaff Mon, 21 Jul 2008 18:46:44 +0000 http://www.stagetwoconsulting.com/?p=139#comment-417 Jackie, Involver, previously know as RapOuts, secured the URL from the event company, and relaunched on July 8th. There is no relationship between the two companies, the URL was a logical fit for the company, and their video marketing platform. Thanks, Jim Schaff Stage Two Consulting Jackie,

Involver, previously know as RapOuts, secured the URL from the event company, and relaunched on July 8th. There is no relationship between the two companies, the URL was a logical fit for the company, and their video marketing platform.

Thanks,
Jim Schaff
Stage Two Consulting

]]> Comment on I Hate Social Media by Tamar Weinberg http://www.stagetwoconsulting.com/i-hate-social-media-144/#comment-414 Tamar Weinberg Fri, 18 Jul 2008 16:57:18 +0000 http://www.stagetwoconsulting.com/?p=144#comment-414 I think, Social Media Landscape, that you're trying in vain to rank for Social Media Landscape by writing comments on blogs that are not pertinent at all to the blog post at hand. Did you even realize that these links are nofollowed? I think, Social Media Landscape, that you’re trying in vain to rank for Social Media Landscape by writing comments on blogs that are not pertinent at all to the blog post at hand.

Did you even realize that these links are nofollowed?

]]> Comment on Client News: Involver Launches Video Campaign Platform by Jackie y http://www.stagetwoconsulting.com/client-news-involver-launches-video-campaign-platform-139/#comment-412 Jackie y Thu, 17 Jul 2008 05:14:44 +0000 http://www.stagetwoconsulting.com/?p=139#comment-412 Is this the same site that used to allow you to sign up to events that were posted Is this the same site that used to allow you to sign up to events that were posted

]]> Comment on I Hate Social Media by What does the term Social Media really mean? The answer is... | Bill Sebald's Greenlane SEO Blog http://www.stagetwoconsulting.com/i-hate-social-media-144/#comment-409 What does the term Social Media really mean? The answer is... | Bill Sebald's Greenlane SEO Blog Wed, 16 Jul 2008 21:22:49 +0000 http://www.stagetwoconsulting.com/?p=144#comment-409 [...] Here’s a relatively light-hearted post at Stage Two Consulting about what Social Media actually means.  I enjoyed the frustration, because sometimes I feel like [...] [...] Here’s a relatively light-hearted post at Stage Two Consulting about what Social Media actually means.  I enjoyed the frustration, because sometimes I feel like [...]

]]> Comment on I Hate Social Media by Bill Sebald http://www.stagetwoconsulting.com/i-hate-social-media-144/#comment-408 Bill Sebald Wed, 16 Jul 2008 21:08:15 +0000 http://www.stagetwoconsulting.com/?p=144#comment-408 I agree with Amanda, too. As an SEO by religion, I always think "social media" and "SEO" fall into the same hell; in that, the definition is somehow allowed to change depending on where you're standing / what your needs and perspective are. Way too obtuse. To some, SEOs are spammers (this can be true), and to others, SEOs are relevance marketers (and again, this also can be true even though they're two statements on different ends of the spectrum). Likewise, to some people, social media marketing can be defined as posting links that populate on friends' networking pages, to others its the action of creating an active discussion. I just try to not use the term, and prefer to talk about the action on the level. One thing is true about both - they're also equally used (for evil) to confuse and scare a client right into your arms. "Oh, wow, I don't get this at all - here's $50,000 - make it all work... I'm heading for the hills before the obtuse monster eats me". From the article, I also dislike "Web 2.0". It's terribly obtuse too. SEO 2.0 is so far turning out to be a somewhat clear philosophy and strategic set. Sort of shocking, esp. for SEO. But nothing sounds nerdier than "2.0". That part has to go. I agree with Amanda, too.

As an SEO by religion, I always think “social media” and “SEO” fall into the same hell; in that, the definition is somehow allowed to change depending on where you’re standing / what your needs and perspective are. Way too obtuse.

To some, SEOs are spammers (this can be true), and to others, SEOs are relevance marketers (and again, this also can be true even though they’re two statements on different ends of the spectrum).

Likewise, to some people, social media marketing can be defined as posting links that populate on friends’ networking pages, to others its the action of creating an active discussion. I just try to not use the term, and prefer to talk about the action on the level.

One thing is true about both - they’re also equally used (for evil) to confuse and scare a client right into your arms. “Oh, wow, I don’t get this at all - here’s $50,000 - make it all work… I’m heading for the hills before the obtuse monster eats me”.

From the article, I also dislike “Web 2.0″. It’s terribly obtuse too. SEO 2.0 is so far turning out to be a somewhat clear philosophy and strategic set. Sort of shocking, esp. for SEO. But nothing sounds nerdier than “2.0″. That part has to go.

]]> Comment on I Hate Social Media by Digidave http://www.stagetwoconsulting.com/i-hate-social-media-144/#comment-407 Digidave Tue, 15 Jul 2008 18:22:44 +0000 http://www.stagetwoconsulting.com/?p=144#comment-407 Tamar Apologies - didn't get your emails. Luckily we have Twitter which put us in touch despite the email blunders. Not 100% sure what the question is. I will say this: I realize I am a bit of a nay-sayer on this topic, more than I need to be. Perhaps it's my background: In j-school you are taught to be suspicious of anyone whose title (a. Is related to PR or (b. isn't easily defined. Tamar
Apologies - didn’t get your emails. Luckily we have Twitter which put us in touch despite the email blunders.

Not 100% sure what the question is. I will say this: I realize I am a bit of a nay-sayer on this topic, more than I need to be. Perhaps it’s my background: In j-school you are taught to be suspicious of anyone whose title (a. Is related to PR or (b. isn’t easily defined.

]]> Comment on I Hate Social Media by Tom O'Brien http://www.stagetwoconsulting.com/i-hate-social-media-144/#comment-406 Tom O'Brien Tue, 15 Jul 2008 17:06:59 +0000 http://www.stagetwoconsulting.com/?p=144#comment-406 I agree with Amanda - been a newsgroup junkie since way back and helped start a marketing strategy firm that uses social media as the raw material for developing actionable insight. Most of what is being passed off as social media are simply marketing stunts, a few initiatives are deep and real. I think success in social media starts with listening - and it is not conversational marketing - but perhaps marketing informed by the new reality! Here is a great case study that begins with Listening: http://tinyurl.com/5z3dbx TO'B I agree with Amanda - been a newsgroup junkie since way back and helped start a marketing strategy firm that uses social media as the raw material for developing actionable insight. Most of what is being passed off as social media are simply marketing stunts, a few initiatives are deep and real.

I think success in social media starts with listening - and it is not conversational marketing - but perhaps marketing informed by the new reality! Here is a great case study that begins with Listening:

http://tinyurl.com/5z3dbx

TO’B

]]> Comment on I Hate Social Media by Amanda Vega http://www.stagetwoconsulting.com/i-hate-social-media-144/#comment-405 Amanda Vega Fri, 11 Jul 2008 07:33:09 +0000 http://www.stagetwoconsulting.com/?p=144#comment-405 You bring up some interesting points, and the comments are equally valuable in the conversation for sure. I have some of the same frustrations as you will see in my latest post: http://amandavegaconsulting.wordpress.com/. Being someone that has been in the industry since the onset (original employee of AOL) I've seen the struggle with definitions, explanations, and more importantly the ongoing influx of so called "experts" that seem to funnel in to any category related to interactive activities as a whole. Part of the problem is perpetuated by ourselves in that we cannot succinctly define our own industry. Partly because it changes daily unlike any other industry, and partly because there's an ever growing need and possibility that you may indeed be able to coin a phrase that is everlasting. Social media in my mind isn't a new phenomenon at all. It's just the latest categorical term used to describe what could be over 100 activities that happen to take place on the internet. But, the bottom line and the part that most miss, is that if you are not interacting on a social level: two-way or more conversations, then what you are doing isn't social at all. My biggest complaint is the agencies and experts that post TV ads on YouTube and call it social media. So, if you are willing to take the time to engage over a long period of time, and offer true value, in a very open or honest way, then you are missing the point and are better off spending your marketing dollars elsewhere. You bring up some interesting points, and the comments are equally valuable in the conversation for sure. I have some of the same frustrations as you will see in my latest post: http://amandavegaconsulting.wordpress.com/. Being someone that has been in the industry since the onset (original employee of AOL) I’ve seen the struggle with definitions, explanations, and more importantly the ongoing influx of so called “experts” that seem to funnel in to any category related to interactive activities as a whole. Part of the problem is perpetuated by ourselves in that we cannot succinctly define our own industry. Partly because it changes daily unlike any other industry, and partly because there’s an ever growing need and possibility that you may indeed be able to coin a phrase that is everlasting.

Social media in my mind isn’t a new phenomenon at all. It’s just the latest categorical term used to describe what could be over 100 activities that happen to take place on the internet. But, the bottom line and the part that most miss, is that if you are not interacting on a social level: two-way or more conversations, then what you are doing isn’t social at all. My biggest complaint is the agencies and experts that post TV ads on YouTube and call it social media. So, if you are willing to take the time to engage over a long period of time, and offer true value, in a very open or honest way, then you are missing the point and are better off spending your marketing dollars elsewhere.

]]> Comment on I Hate Social Media by Conversational Snake Oil? at stopmebeforeiblogagain http://www.stagetwoconsulting.com/i-hate-social-media-144/#comment-403 Conversational Snake Oil? at stopmebeforeiblogagain Thu, 10 Jul 2008 19:47:51 +0000 http://www.stagetwoconsulting.com/?p=144#comment-403 [...] been some discussion about marketing and ‘the Conversation’ in the making [...] [...] been some discussion about marketing and ‘the Conversation’ in the making [...]

]]> Comment on I Hate Social Media by Tamar Weinberg http://www.stagetwoconsulting.com/i-hate-social-media-144/#comment-402 Tamar Weinberg Thu, 10 Jul 2008 19:44:58 +0000 http://www.stagetwoconsulting.com/?p=144#comment-402 You're absolutely right that most of the descriptions dumb down the whole concept of "social media," but at the same time, it's interesting to see how many diverse individuals agreed upon almost a single unified definition. Sure, it's broad. Sure, it's generalized. And sure, a small percentage of individuals talked about community management and blogger relations (which, to me, are still staple). Sometimes, I suppose, marketers don't want to give out their biggest secrets. I wouldn't be surprised if this was it -- or the fact that those who responded felt confined to a short answer rather than a lengthy one due to the fact that it was just an interview question. It does make a good standalone post, though -- and you do hit the nail on the head. Thank you. btw, Dave Cohn, you disappoint me. I asked you this question via email and you never answered. Your feedback (especially one that is now perceived as a contrarian view) would've been totally insightful. Now write your comment on the post, dammit! :) You’re absolutely right that most of the descriptions dumb down the whole concept of “social media,” but at the same time, it’s interesting to see how many diverse individuals agreed upon almost a single unified definition. Sure, it’s broad. Sure, it’s generalized. And sure, a small percentage of individuals talked about community management and blogger relations (which, to me, are still staple). Sometimes, I suppose, marketers don’t want to give out their biggest secrets. I wouldn’t be surprised if this was it — or the fact that those who responded felt confined to a short answer rather than a lengthy one due to the fact that it was just an interview question. It does make a good standalone post, though — and you do hit the nail on the head. Thank you.

btw, Dave Cohn, you disappoint me. I asked you this question via email and you never answered. Your feedback (especially one that is now perceived as a contrarian view) would’ve been totally insightful. Now write your comment on the post, dammit! :)

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